Presentation Design Service: The X Factor

Powerpoint presentations are extremely easy to throw together, thanks to the simple and intuitive design of the software. Unfortunately, it has been a victim of its own success – or more likely, your organisation has – because a good presentation design company is a much rarer beast. Sales presentations that engage and convince people and give them something to take away with them are few and far between. This is why there are companies that specialise in corporate presentations and building sets of highly effective Powerpoint slides: done well, they can make all the difference in securing a bid or winning a contract. Done badly, your intended customer or audience will have switched off and dumped you as a prospect before you’ve got to the end of the first five minutes.

If you want to do it yourself, there are a few points to bear in mind. You may, like others, be tempted to crush in all the information you can – apparently ‘making the most’ of the canvas you have – and repeating your spoken presentation on the screen (and perhaps, for good measure, triplicating it with a handout, too…). This won’t do you any favours.

Start by planning the narrative of your presentation on paper, ensuring that you have a thread and a story that directs the audience through from start to finish. A disjointed presentation will lose their attention and leave them unimpressed – fast. When it does come to designing the slides, keep the background unadorned and simple: you don’t need unnecessary distraction. One idea for each slide is good. If you try to cram in too much they will be overwhelmed and won’t take in anything very much. Make the point, and make it well. You can use suitable graphics to illustrate your point in a way that is impossible using the spoken word – a diagram showing year-on-year results or other data, for example, is infinitely more effective than explaining them yourself.

Finding the right presentation design company is an art as well as a science, and you can’t underestimate how important Powerpoint presentations are in winning over your audience. They are an expected feature of sales presentations, but they are usually done so badly that if you can improve on the average you will immediately gain an edge over the competition. It doesn’t take much – just a willingness to do a bit of research and scale back your ambitions in the interests of doing a little very well. Simplicity is everything.

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Video conferencing has evolved beyond recognition

video conferencing has come a very long way since its original creation. Ever since the invention of the television it has been possible to establish a connection to enable audio visual conferencing by connecting two closed-circuit television systems. But the difference between the first instances of remote communication involving a visual element, and the status of such communication today, is quite remarkable. In fact, it reflects the amazing progress of science and technology as a whole over the past century. Now, though, it seems that conferencing has just taken an additional step forward: we have stepped out of a somewhat two dimensional world – whereby people can be linked as if via a phone line, but with a visual element as something of a bonus – into a conferencing world that goes by the name of ‘telepresence’. Telepresence video conferencing is the next stage in business communications. Why?

First of all, let us look back at that two dimensional world of audio visual conferencing that we knew so well before telepresence. Why is it describable as ‘two dimensional’? If you have ever used a web cam to communicate with somebody, via Skype, for example, then you will see that not every individual web cam user has the capability of placing their web cam at a point that is close enough to their monitor to appear to be looking into their web cam.

The result of this is that the feeling of talking to somebody ‘in person’ is completely lost. It is impossible to accurately simulate making eye contact, because you must look away from your web cam to look at the eyes of the person you are speaking to. And this applies even in a one-to-one conversation. You can imagine, then, how hard it must be to establish a feeling of ‘really being there’ when it comes to holding a conference with any number of colleagues and associates present.

Telepresence video conferencing involves a series of technologies that are designed to confront these problems. All of the technology available is used to craft a sophisticated simulation of presence, such that it feels like you are actually in a room with associates who could in fact be half way around the earth. As such, telepresence represents the next step forward in audio visual conferencing. While once it seemed a miracle of technology that video conferencing was possible, the earlier systems now look out-dated in the face of telepresence.

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